My dad refers to it as the "tweety thing" and my husband thinks that Facebook has no purpose except to keep me employed.  Ah, the joys of trying to constantly explain that...

...SOCIAL MEDIA IS NOT A FAD. 

At first I explained the power of social media and the shift its caused in consumer behavior and attitude.  It went something like this, "Social media, like Facebook and Twitter, have fundamentally changed...  blah, blah, blah" and was met with this glassy-eyed stare I came to know well.  They would smile and nod, but always with that vacant look.  They just didn't get it. 

Well, thank goodness for the Eric Qualman, author of "SocialNomics" - a man far more talented than I at pairing the data - all those mind blowing new facts - with theories on marketing.  Then he got even smarter and added simple but effective graphics and some good music.  Now instead of explaining "that Facestalker thing" and the draw of "twits," I simply sit people down in front of this video for four minutes and watch the light bulb go off. 

If you need any more convincing than that, you probably don't yet own a computer and are still wondering about how you could condense your book of 500 CDs into a portable form so you can listen to it on a plane, so do yourself a favor and send us a letter via mail and we'll gladly refer you to Dell where you can start your journey into this century.

For the rest of you, hope you were as inspired by this as I was.